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General Fat Chance Discussion Anything and everything about the best mountain bikes ever made.

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Old May 21st, 2010, 10:13 PM   #1
jonsonneborn
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Default Remember the Mountain Dew Commercial with the Mountain Bikers?

In roughly 1989 I did a multiple week bike ride through the YMCA from Westport, Connecticut to Montreal and Quebec city (I would have been 15). There was a kid on the ride who rode a flourecent green Fat Chance that he claimed he got because his dad produced the Mountain Dew Commercial in which they hired 3 professional mountain bikers and ordered up 3 of the best known mountain bikes (Fat Chances of course) to do the filming of the commercial. That kid, by the way, didn't make it the whole trip. If I recall he tried to split from the group and they called his parents; his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out.

Scott or anyone remember Mountain Dew using the Fat Chances?

Jon
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Old May 21st, 2010, 10:28 PM   #2
Kirk Pacenti
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I remember the commercial but I don't recall seeing any branding on the bikes... Cheers, KP
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Old May 22nd, 2010, 7:47 AM   #3
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i remember a shimano ad in bike mags which had a fluorescent Yo.. Bike and rider on top of a downhill made of nearly vertical singletrackby a cliff. i don't even think taht was real. always thought they made it up for the picture.
i thought it was a fat cause the fork was definitely a Yo.
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Old May 23rd, 2010, 12:46 PM   #4
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"his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out."

What a surprise.
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Old May 23rd, 2010, 4:51 PM   #5
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Quote:
Originally Posted by Kirk Pacenti View Post
I remember the commercial but I don't recall seeing any branding on the bikes... Cheers, KP

I am pretty sure the bike(s) had no decals. I tried googling for the ad but no luck.
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Old July 3rd, 2010, 6:55 PM   #6
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Couldn't find a video, but there is some more info at http://www.bicyclehub.com/history.htm. There is a Fat connection too.
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Old July 4th, 2010, 8:22 AM   #7
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Quote:
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Couldn't find a video, but there is some more info at http://www.bicyclehub.com/history.htm. There is a Fat connection too.

Brad,

Thanks for finding that link! I searched desperately for that commercial but couldn't find it. I am glad there is something somewhere which confirms what I remember from over 20 years ago.

Jon
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Old August 9th, 2014, 3:10 AM   #8
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1989 Mountain Dew Commercial (Dewin' It Kountry Ků: http://youtu.be/CqsAR83g584

The commercial has surfaced thanks to the detective work of Chance Avocado!
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Old August 11th, 2014, 11:09 AM   #9
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We did build the bikes for that commercial
Scott
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Old August 12th, 2014, 1:51 AM   #10
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Quote:
Originally Posted by I-ROBOT View Post
We did build the bikes for that commercial
Scott
Is one of the riders Herbold?
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Old September 13th, 2014, 11:29 PM   #11
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Quote:
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Is one of the riders Herbold?
Seems likely. I am not sure how many were made but he was in one of them at least.

From here: http://www.bicyclehub.com/history.html

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This commercial will feature mountain bikes for the first time on a nationally shown status. Featured in this commercial will be Team Miyata rider Greg Herbold, observed trials rider Mitch Carrier, John Griel and Sun Valley National NORBA's event promoter, Doug Neidrich.
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Old September 14th, 2014, 6:18 AM   #12
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Wally was/is a great guy. He held a lot of fun races BITD. Thanks for finding that.
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Old September 14th, 2014, 1:57 PM   #13
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Cool find. Ahhh....1989 was my favourite year for mountain bikes.
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