Remember the Mountain Dew Commercial with the Mountain Bikers?

jonsonneborn · May 21st, 2010, 10:13 PM

In roughly 1989 I did a multiple week bike ride through the YMCA from Westport, Connecticut to Montreal and Quebec city (I would have been 15). There was a kid on the ride who rode a flourecent green Fat Chance that he claimed he got because his dad produced the Mountain Dew Commercial in which they hired 3 professional mountain bikers and ordered up 3 of the best known mountain bikes (Fat Chances of course) to do the filming of the commercial. That kid, by the way, didn't make it the whole trip. If I recall he tried to split from the group and they called his parents; his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out.

Scott or anyone remember Mountain Dew using the Fat Chances?

Jon

Kirk Pacenti · May 21st, 2010, 10:28 PM

I remember the commercial but I don't recall seeing any branding on the bikes... Cheers, KP

colker · May 22nd, 2010, 7:47 AM

i remember a shimano ad in bike mags which had a fluorescent Yo.. Bike and rider on top of a downhill made of nearly vertical singletrackby a cliff. i don't even think taht was real. always thought they made it up for the picture.
i thought it was a fat cause the fork was definitely a Yo.

AB · May 23rd, 2010, 12:46 PM

"his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out."

What a surprise.

jonsonneborn · May 23rd, 2010, 4:51 PM

Quote:

Originally Posted by Kirk Pacenti

I remember the commercial but I don't recall seeing any branding on the bikes... Cheers, KP

I am pretty sure the bike(s) had no decals. I tried googling for the ad but no luck.

brad · July 3rd, 2010, 6:55 PM

Couldn't find a video, but there is some more info at http://www.bicyclehub.com/history.htm. There is a Fat connection too.

jonsonneborn · July 4th, 2010, 8:22 AM

Quote:

Originally Posted by brad

Couldn't find a video, but there is some more info at http://www.bicyclehub.com/history.htm. There is a Fat connection too.

Brad,

Thanks for finding that link! I searched desperately for that commercial but couldn't find it. I am glad there is something somewhere which confirms what I remember from over 20 years ago.

Jon

jonsonneborn · August 9th, 2014, 3:10 AM

1989 Mountain Dew Commercial (Dewin' It Kountry K…: http://youtu.be/CqsAR83g584

The commercial has surfaced thanks to the detective work of Chance Avocado!

I-ROBOT · August 11th, 2014, 11:09 AM

We did build the bikes for that commercial
Scott

Chance Oviedo · August 12th, 2014, 1:51 AM

Quote:

Originally Posted by I-ROBOT

We did build the bikes for that commercial
Scott

Is one of the riders Herbold?

spindrome · September 13th, 2014, 11:29 PM

Quote:

Originally Posted by Chance Oviedo

Is one of the riders Herbold?

Seems likely. I am not sure how many were made but he was in one of them at least.

From here: http://www.bicyclehub.com/history.html

Quote:

This commercial will feature mountain bikes for the first time on a nationally shown status. Featured in this commercial will be Team Miyata rider Greg Herbold, observed trials rider Mitch Carrier, John Griel and Sun Valley National NORBA's event promoter, Doug Neidrich.

chefmiguel · September 14th, 2014, 6:18 AM

Wally was/is a great guy. He held a lot of fun races BITD. Thanks for finding that.

Stingercut · September 14th, 2014, 1:57 PM

Cool find. Ahhh....1989 was my favourite year for mountain bikes.

May 21st, 2010, 10:13 PM	#1
jonsonneborn Senior Member Join Date: November 17th, 2009 Location: San Rafael, Ca Posts: 317	Remember the Mountain Dew Commercial with the Mountain Bikers? In roughly 1989 I did a multiple week bike ride through the YMCA from Westport, Connecticut to Montreal and Quebec city (I would have been 15). There was a kid on the ride who rode a flourecent green Fat Chance that he claimed he got because his dad produced the Mountain Dew Commercial in which they hired 3 professional mountain bikers and ordered up 3 of the best known mountain bikes (Fat Chances of course) to do the filming of the commercial. That kid, by the way, didn't make it the whole trip. If I recall he tried to split from the group and they called his parents; his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out. Scott or anyone remember Mountain Dew using the Fat Chances? Jon __________________ '87 Kicker, '88 Wicked, '89 Team Comp, '89 Wicked, '90 Yo Eddy, '92 Monster, '94 Yo Eddy,'97 Yo Betty, '97 Chris Chance Road Bike '99 Yo Eddy Last edited by jonsonneborn; May 23rd, 2010 at 4:50 PM.

May 21st, 2010, 10:28 PM	#2
Kirk Pacenti Senior Member Join Date: December 10th, 2004 Location: Chattanooga, TN Posts: 114	I remember the commercial but I don't recall seeing any branding on the bikes... Cheers, KP __________________ "If I had asked people what they wanted, they would have said faster horses." Henry Ford

May 22nd, 2010, 7:47 AM	#3
colker Senior Member Join Date: June 1st, 2006 Location: rio de janeiro Posts: 996	i remember a shimano ad in bike mags which had a fluorescent Yo.. Bike and rider on top of a downhill made of nearly vertical singletrackby a cliff. i don't even think taht was real. always thought they made it up for the picture. i thought it was a fat cause the fork was definitely a Yo. __________________ https://retratosdeflaviocolker.wordpress.com/ wanted: ride time.

August 9th, 2014, 3:10 AM	#8
jonsonneborn Senior Member Join Date: November 17th, 2009 Location: San Rafael, Ca Posts: 317	1989 Mountain Dew Commercial (Dewin' It Kountry K…: http://youtu.be/CqsAR83g584 The commercial has surfaced thanks to the detective work of Chance Avocado! __________________ '87 Kicker, '88 Wicked, '89 Team Comp, '89 Wicked, '90 Yo Eddy, '92 Monster, '94 Yo Eddy,'97 Yo Betty, '97 Chris Chance Road Bike '99 Yo Eddy

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May 23rd, 2010, 12:46 PM	#4
AB Senior Member Join Date: July 15th, 2005 Location: DE Posts: 278	"his dad showed up in a big black Mercedes 560SEL and put the Fat Chance in the trunk with the wheel sticking out." What a surprise.

July 3rd, 2010, 6:55 PM	#6
brad Junior Member Join Date: December 26th, 2004 Posts: 10	Couldn't find a video, but there is some more info at http://www.bicyclehub.com/history.htm. There is a Fat connection too.

August 11th, 2014, 11:09 AM	#9
I-ROBOT Senior Member Join Date: January 7th, 2007 Location: Hudson, MA Posts: 369	We did build the bikes for that commercial Scott

September 14th, 2014, 6:18 AM	#12
chefmiguel Senior Member Join Date: June 12th, 2011 Location: NYC Posts: 307	Wally was/is a great guy. He held a lot of fun races BITD. Thanks for finding that.

September 14th, 2014, 1:57 PM	#13
Stingercut Senior Member Join Date: July 2nd, 2013 Location: London Posts: 498	Cool find. Ahhh....1989 was my favourite year for mountain bikes.

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